The Louis Vuitton Foundation

This is a foundation that inspires superlatives. A star architect who has designed an extraordinary building, a collection revealed to the public gaze (but only partially), and a carefully devised cultural programme, all overseen by the LVMH group, the world number one in luxury, and its figurehead CEO, Bernard Arnault. In principle, it is also a project in harmony with the actions carried out by the group with its 60 prestigious brands. "Fascinated by painting and design [...], Gaston-Louis Vuitton, the grandson of Louis, saw himself as an artist," as we were told in 2012 by Jun Fujiwara, Vuitton's public relations director. Art has turned out to be a basic component of the company's DNA. Realising how "profitable" it can be for these companies and their image, LVMH has run a brisk sponsorship policy since 1991. It supports numerous large-scale exhibitions in well-known institutions, which include "Impressionism and Fashion" at the Musée d’Orsay in 2012, and "Monumenta" ever since its creation at the Grand Palais in 2007. Louis Vuitton regularly commissions works for its stores (like the piles of red suitcases created by American minimalist Donald Judd, currently on show at the entrance of 101, Champs-Élysées), as well as designs for its shop windows, like the one produced by the Danish artist Olafur Eliasson in late 2006. Likewise, it calls upon numerous visual artists such as Takashi Murakami, Stephen Sprouse and Yayoi Kusama to revisit its collections, imbuing the brand's products with an arty spirit. In 2006, the company opened the Louis Vuitton cultural space in Paris. Located on the seventh floor of the store, this White Cube gives a free hand to emerging and established artists "to promote contemporary art with the public". But is the Louis Vuitton foundation now taking this protean sponsorship policy one step further?



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Fondation Louis Vuitton.
This is a foundation that inspires superlatives. A star architect (Frank Gehry) who has designed an extraordinary building, a collection revealed to the public gaze (but only partially), and a carefully devised cultural programme, all overseen by the LVMH group, the world number one in luxury, and its figurehead CEO, Bernard Arnault.
In principle, it is also a project in harmony with the actions carried out by the group with its 60 prestigious brands.

EVENT

Art Market Magazine

Photography is making an appearance at Drouot during Paris Photo, the international fair at the Grand Palais which will be attracting crowds of photography lovers and collectors from all over the world. Several sales will be highlighting the speciality, including a preview on 6 November, with some sixty NASA pictures celebrating nearly a decade of space conquest between. At this sale, staged by the Yann Le Mouel auction house, it will also be possible to land this print by Pieter Hugo

UPCOMING

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In the collection of a major collector dispersed on 22 October at Drouot (Thierry de Maigret auction house), enamels from Canton and Beijing made up the lion's share of the pieces sold. The collection made a total of €556,977 in 105 lots. The most sought-after item fetched €43,820, quadrupling its estimate: the lidded bowl with gilt bronze mountings shown in the photo. Meanwhile its counterpart, unadorned by any Western additions, made €33,804…

RESULTS

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Hokusai on the crest of a wave. While the Grand Palais highlights the Japanese master's works six years after the Musée Guimet, these works are becoming increasingly rare in the market."As dawn was breaking, we saw Japan. Just at the appointed hour, it appeared, still distant, at a precise point in the sea that had been an empty expanse for so many days"... "Madame Chrysanthème", an account of Pierre Loti's journey to the Land of the Rising Sun, was published in Paris in 1887…

TRENDS

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The 18th century, birth of design…The aim of this ambitious show at the Château de Versailles is to display masterpieces and works that are well-known but have never been on show, and to reveal their diversity of forms and materials: in short, to demonstrate their wealth of invention. The ebony cabinets are examples of the very earliest cabinetmaking (the technique of veneered furniture) in Paris. In the early 17th century, the Guild of Parisian master joiners…

INSIDE MUSEUM

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On the evening of Sunday 26 October, the doors of the Grand Palais finally closed on the 41st edition of the FIAC. This year's fair finished on an optimistic note: for most of the 191 galleries taking part, the sales barometer seemed set fair. The VIP preview set the tone, with the great collector François Pinault alone making around 40 purchases, according to "Le Quotidien de l'Art". Impeccable timing: this weekend, Bernard Arnault, Pinault's rival as much in business as in culture…

REPORT

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Paris Tableau exhibitors seek several laudable goals: promoting the dealer's profession, bringing original pieces to light, and sniffing out landmark works, sometimes after lengthy research. There will be 24 of them this year (11 French and 13 international galleries) and two framers, presenting over 500 works estimated at between €10,000 and €4 million in an area of 1,500 m². New gallery owners – Thomas Agnews & Sons (London), Matteo Grassi (Grassi Studio, New York), Maurizio Nobile

ART FAIR

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